Using creativity to communicate value or persuade someone to take a particular action is what I enjoy most about working in marketing. I would argue that the creative process is the aspect of the job that stimulates most marketers

The past few months have encouraged so much of the global workforce to move from working in a communal office space to working from their kitchens, home-offices, living rooms, backyards and bedrooms.

Unfortunately I was one of many who were stuck scavenging for toilet roll during the initial lockdown.

Like most, it began with mild fever symptoms and a cough, which then quickly cascaded into a full-body meltdown and pounding headaches.

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A complete glossary and guide to the most popular PPC advertising platform.

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A complete, 11-step guide to building a career on today’s most successful social platform...

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Learning how to drive traffic with Instagram Stories can be a powerful tool for your business and brand!

The year was 1957, and Pepsi — like many of the youth at that time — was dealing with an...

Influencer marketing is a relatively new concept and since its inception on social media, marketer...