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Typography
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Typography

Our fonts define our brand. It is essential that our use of fonts be consistent across
 all applications.

Aa

Sofia Pro

Typography is a strong extension of our brand personality. Primary typeface is Sofia Pro. It is a modern sans serif font with geometric proportions. Sofia Pro font is clean and easy to read. It is recommended for heading.

Where to use?

Heading and titles

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Noto Sans

The secondary typeface for body copy on printed and online materials is Noto Sans. These fonts are intended to be visually harmonious across multiple languages, with compatible
heights and stroke thicknesses.

Where to use?

Body

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Anko

To distinguish words in headers or text, we can use the Anko font as an additional typeface. Anko font gives the brand a prestige and classic look.

Where to use?

Headline keywords

Example of usage

Here are a few general typography guidelines that we can use in our deliverables.

Light background
Dark background

The Emerald Buddha mystic figure

The Emerald Buddha is known as 'the palladium of Thai society'. Located on the grounds of theGrand Palace and situated within Wat Phra Keo, The Emerald Buddha watches over the Thaination.

Yet the image's history continues to reveal very little. Fable, myth, legend and factintermingle, creating a morass for those who study the Emerald Buddha.

While the Buddha isoften mentioned in texts about Thailand, surprisingly little is written about it in great length.Beyond the image's origins in documented history, the Emerald Buddha has traveled widely.

The Emerald Buddha mystic figure

The Emerald Buddha is known as 'the palladium of Thai society'. Located on the grounds of theGrand Palace and situated within Wat Phra Keo, The Emerald Buddha watches over the Thaination.

Yet the image's history continues to reveal very little. Fable, myth, legend and factintermingle, creating a morass for those who study the Emerald Buddha.

While the Buddha isoften mentioned in texts about Thailand, surprisingly little is written about it in great length.Beyond the image's origins in documented history, the Emerald Buddha has traveled widely.