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Press Pages and Media Kits: Include These 7 Items to Please Reporters

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Your interview goes swWe at PRMG are on a mission to make
the world a happier and healthier place.

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.

Wait, a photo? You don't have one handy, and your co-founders are out of town. That nervous feeling returns to your stomach. Never leave a reporter hanging—especially one who's ready to write about your company. One of the simplest ways to please any journalist, blogger, or even potential investor, is to have a easy-to-find press kit on your site.

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Where to Offer Your Press Kit

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Before digging into the elements of a press kit, it's worth considering where to offer it. If you were doing business in 1995, sending a paper press kit by mail would be the standard practice. Today, however, companies provide the same information in a variety of formats across a range of web pages.

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