Coursera

Education

Back

Share this tool on

Share this tool on

About

Coursera

Build skills with courses from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM.

% OFF

with this Discount Code

Press Pages and Media Kits: Include These 7 Items to Please Reporters

Your interview goes swWe at PRMG are on a mission to make
the world a happier and healthier place.

Your interview goes swimmingly. The reporter asks more questions than what you had expected. She even requests you send over a photo of you and your co-founders to feature in the piece that they're publishing in a couple hours.

Wait, a photo? You don't have one handy, and your co-founders are out of town. That nervous feeling returns to your stomach. Never leave a reporter hanging—especially one who's ready to write about your company. One of the simplest ways to please any journalist, blogger, or even potential investor, is to have a easy-to-find press kit on your site.

Where to Offer Your Press Kit

Before digging into the elements of a press kit, it's worth considering where to offer it. If you were doing business in 1995, sending a paper press kit by mail would be the standard practice. Today, however, companies provide the same information in a variety of formats across a range of web pages.

About

Coursera

Build skills with courses from top universities like Yale, Michigan, Stanford, and leading companies like Google and IBM.

% OFF

with this Discount Code

Download

Coursera

Guide

Download PDF now