When undertaking a business, generating leads is a top priority. It is imperative for any business to initiate by establishing its own brand goals and brand persona. Understanding your demographics, converting followers to fans, and fans to leads is a strategic and timely process. Social media as an ever-evolving phenomenon has algorithms and trends that alter seasonally. Therefore, this carefully curated document of information aims to highlight the implications of developing tactical organic growth plans, engaging with high-value prospects, and retaining these leads through synergic practices on social media.
What is Organic Growth on Social Media?
Organic social media growth refers to the increased volume of one's social media influence (i.e. followers, likes, shares, comments, reposts, and saves) through the use of organic social media activity and without any paid promotion.
In an ever-shifting digital world, it is fundamental to track the analytics of one's social media page to achieve qualitative results.
What are the two kinds of engaged audiences?
- Entertained by you: followers who only view and like your post
- Influenced by you: followers who are genuinely influenced by you, who make an effort to like, comment, share, and reach out to you
It is crucial to identify and track the second type of followers as these category of followers have the potential to help transform your passion into a business.
HVP (High-Value Prospects) leads are usually interested and engaged in what you have to offer. HVPs represent the pool of followers who resonate with your online brand and invests in plausible business deals with you.
These leads typically have a degree of influence on their followers, which in turn has the capacity to bring more people on board for your own brand. Once these leads have signed up, there are several opportunities to explore creatives collaboratively. These initial collaborations with leads contribute significantly to the growth and longevity of your brand. Therefore, recognising and fostering early adopters is vital to the organic growth of your business.
Organic Social Media Activities
Organic social media is the only way to truly connect with potential customers once they are followers. While paid efforts help to spread awareness of your brand, organic efforts further connect you with your audience, which can reap long-term benefits.
Companies employing lead generation strategies on social media are able to achieve better results throughout the funnel—building brand awareness and generating conversions, achieving better sales productivity, producing higher revenue growth, and creating a sense of community for advocates and followers.
- Draw Followers from Relevant Social Media Group
- Engage (comments, likes & share) on relevant profiles
- Engage on your own profile
- Post valuable & relatable content
- Run Campaign
- Post content consistently at the right time
- Ask questions and conduct polls in real-time
Alternate Social Media Growth Methods: Paid Promotion
The best way to grow your brand is through organic online activities, however, an influencer can also avail paid promotion/ads to boost their reach once in a while. Almost all social media platforms out there run sponsored posts and paid advertisements. Though this can promise your posts will receive a high-value of return in terms of reach, this form of engagement can be temporary and limited only to the post that you promoted/sponsored.
Analyse Social Media Strategies
Using these proven strategies, driving leads even with a small budget is plausible. Social media lead generation is part of every marketer’s strategy.
For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help find people interested in PRMG. More importantly, these leads will help keep in touch with potential customers—whether it is to make a special offer or share updates.
Influencer Guide for Social Media Platforms
Guide for Social Media Platforms
This carefully curated document of information aims to highlight the implications of developing tactical organic growth plans, engaging with high-value prospects, and retaining these leads through synergic practices on social media.